Coffee Business Basics.

The stuff nobody teaches you when you open a café.

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Warm café interior
Espresso machine on a café bar

What's this about?

Good coffee is not a business plan.

Running a successful café or coffee shop takes business, hospitality, and marketing know-how, the stuff nobody hands you when you sign a lease. Over the last 25 years I've seen way too many new cafe owners dive in without really understanding the basics. So, I want to help fix that, through free videos, courses, and more.

Ben, founder of Coffee Business Basics

Who is this guy?

About Me


I got my first taste of the coffee business back in the mid-'90s. If I'm honest, the coffee wasn't great, and I couldn't quite figure out what all the fuss was about.

Somehow, I survived the dark roasts, Y2K, and the end of Seinfeld, and along the way, fell in love with this strange brown liquid and the industry that serves it up to the world every day.

Since then, I've run my own independent café, developed products for a global coffee franchise, and worked with some of Australia's leading coffee roasters. These days, I make videos and build courses to share what 25 years in coffee actually taught me, the foundations that help a café not just survive, but thrive.

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Get in touch

Got a partnership, speaking, or business enquiry? Let's chat.

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